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Canna Biz Management for all states

Understanding Business Fundamentals in the Cannabis Industry


Description

This comprehensive course, led by industry expert Kareem Hertzog, delves into the core principles of conducting business within the rapidly evolving cannabis industry. Designed for entrepreneurs, business owners, and professionals, the course covers critical topics from selecting the right business structure to strategic planning, marketing strategies, and financial management, all tailored to the unique aspects of the cannabis market.


Target Audience:

Entrepreneurs, business owners, and professionals looking to enter or excel in the cannabis industry, seeking to understand its unique opportunities and challenges.


Learning Outcomes:

Upon completion, participants will have a solid foundation in the business fundamentals applicable to the cannabis industry, ready to navigate its complexities with strategic insights and practical knowledge.


Completion of this 2-hour course earns a 1-Year Certificate

Content
  • Getting Started
  • Intruduction and Author Bio
  • Cannabis Industry Overview
  • Choosing Your Business Structure
  • Strategic Planning Insights
  • Business Analysis Technique - MOST and SWOT
  • Getting Started Quiz
  • Strategic Planning with Cannabis Market Insights
  • Ethics and Compliance
  • Integrating Ethics into Strategy Development
  • Marketing Strategies
  • Brand Building Basics
  • Economic Principles
  • Microeconomics Details
  • Corporate Social Responsibility
  • Strategic Planning for Success
  • Cannabis Market Insights Quiz
  • Foundational Business Skills For the Cannabis Industry
  • Valuing Diversity
  • Understanding Your Customers
  • Understanding Customer Types (Personas)
  • Marketing Challenges
  • Developing Your Marketing Strategy
  • Financial Management
  • Financing a Cannabis Business & Legal Limitations - Link
  • Leveraging Technology
  • Equality and Diversity
  • Environmental, Social & Corporate Governance (ESG)
  • Foundational Business Skills Quiz
  • Conclusion and Certification Exam
  • Conclusion
  • Certification Exam
Completion rules
  • You must complete the test "Certification Exam"